Blue Frog Metal Works logo design

Freelance Project:

Blue Frog Metal Works needed a new logo for their business and contacted me. They wanted a cuter character-type logo design for their metal welding business that included a blue frog.

The original logo they had was a slightly more realistic design, and they wanted something a little more cartoon-ish.

​I started messing around in Adobe Illustrator and came up with the typeface concept which utilized a font called Big Noodle Titling. It was a font that looked like it could have easily been made out of laser cut metal.

As for the frog, I turned to my sketchbook and started doodling a frog holding a welding torch while donning the helmet and gloves. After transferring the sketch into an Illustrator file, tracing it, and making a few adjustments, Blue Frog Metal Works logo was approved and finished, which you can see put together below.